The Kosher Terroir
We are enjoying incredible global growth in Kosher wine. From here in Jerusalem, Israel, we will uncover the latest trends, speak to the industry's movers and shakers, and point out ways to quickly improve your wine-tasting experience. Please tune in for some serious fun while we explore and experience The Kosher Terroir...
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The Kosher Terroir
Drunk On Zion: The Soul Of Israeli Wine
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A vineyard can tell the truth faster than a headline. We sit down with David M. Weinberg to uncork a deeper story of Israeli wine—one that runs from Jacob’s blessing and Solomon’s vines to modern terraces in the Judean Hills and the Galilee. David is a veteran columnist and WSET Level 3 wine professional who has walked rows with growers, tasted through the country’s microclimates, and wrestled with narratives like “winewashing.” Together, we explore why a glass from Israel can feel more like a sign of return than a PR gloss.
We trace the arc from ancient amphorae and prophetic promises to the renaissance of vineyards after centuries of desolation. David shares how Tanakh, Talmud, and Halacha elevate wine from beverage to blessing—linking joy to holiness, song to gratitude, and harvest to hope. We talk Tu B’Av and festival music, why blessings matter, and how the metaphors of the vine shape bonds at home and with God. Along the way, you’ll hear vivid accounts from early Carmel Winery shipments to today’s boutique producers and the living pulse of markets where the Shechinah feels as close as ripe fruit.
We also step into the mystical: Ginosar’s legendary grapes, Eden’s forbidden fruit, and Purim’s paradox of ad d’lo yada. Can drinking blur lines—or help redraw them with courage and clarity? With kavanah and moderation, wine becomes a tool for discernment, a way to temper ego and let gratitude speak. By the end, the Israeli vineyard emerges as more than an industry; it’s a compass pointing toward joy, presence, and a future that tastes like blessing.
If this journey resonates, pour yourself a glass, hit play, and share the episode with a friend. Subscribe, leave a review, and tell us: what does a meaningful glass look like to you?
For More Information:
David M. Weinberg: is a think tank director, columnist and lobbyist who is a sharp critic of Israel’s detractors and of post-Zionist trends in Israel. W'Set3 credentialed wine aficionado and Tour Guide.
You can read more and Contact David at https://davidmweinberg.com/
www.TheKosherTerroir.com
+972-58-731-1567
+1212-999-4444
TheKosherTerroir@gmail.com
Link to Join “The Kosher Terroir” WhatsApp Chat
https://chat.whatsapp.com/EHmgm2u5lQW9VMzhnoM7C9
Thursdays 6:30pm Eastern Time on the NSN Network and the NSN App
Welcome to The Kosher Terroir. I'm Simon Jacob, your host for this episode from Jerusalem. Before we get started, no matter where you are, please take a moment to pray for the safe return home of all our soldiers and the full return of all the remains of our hostages. If you're driving in your car, please focus on the road ahead. If you're relaxing at home, please open a delicious bottle of kosher wine and pour a glass, sit back and relax. Today we're opening a very unusual bottle. An episode about the soul of Israeli wine. Our guest is David M. Weinberg, a veteran columnist for the Jerusalem Post and Israel Hayom, a senior managing fellow at the Miskov Institute, and a man proudly accused by Al Jazeera of winewashing the occupation. He's also a W Set Level 3 wine professional who has spent years following Israeli winemakers through the vineyards, tasting his way from the Judean hills to the Galilee and beyond. In this episode, we're not just talking tasting notes. We're diving into the Zionism, Jewish theology, and even Kabbalistic ideas behind producing and drinking wine in the land of Israel. We'll explore how modern Israeli bottles connect us back to the Tanakh, what it means to drink with Kavana, real intention, and why the renaissance of Israel wine might be a sign of something much bigger than a good vintage. So pour yourself a glass of something Israeli and delicious, settle in, and join me with David Weinberg as we get in the very best of ways drunk on Sion on Zion. Welcome, David. Welcome to the Koshu Terwa. It's not a Rabenu. I'm just a stompasut yid. Okay. So I've got a I've got a a few questions. Al Jazeera's accusation that you're drunk on Zion and winewashing the occupation. What do those phrases mean to you when you put your hand on a bottle of Israeli wine?
David M Weinberg:Well, first of all, Ra bbi Simon, it is a thrill and a privilege to be hosted on your on your respected sophisticated wine podcast. I'm a regular listener and I always learn from you. Thank you. For me, quality grape growing and wine making is simply much more than another Israeli startup nation agricultural innovation. The entire Israeli wine revolution for me is a sign of divine favor. What our tradition calls a Simon Muvhaq, a stark, undeniable indication of support for the heavens. Now, when our enemies seek to strip us of any indigenous identity in this land, one of the ways they're doing is by attacking our wine industry. There's a phrase in the anti-Israel world called pinkwashing, where they accuse Israel of using its liberal approach to minority rights, including gay rights, as a way of washing, of covering up its sins of Zionism. So Al Jazeera created this term winewashing on my back, as if I am trying to cover up the sins of the Israeli Zionist enterprise by pointing to its fantastic advances in the world of wine.
S. Simon Jacob:So you grew up in North America and made Aliyah a few decades ago. How has that journey shaped the way you see Israeli wine compared to, let's say, classic French or California benchmarks?
David M Weinberg:So I've been fortunate to live here in Israel now for 35 years. Wow. Raised our family here, lots of kids and grandkids, thank God, including sons and sons-in-law, who've done many, many days of military duty. I have two sons on their fifth tour of uh reserve duty right now. And I'm basically a Shiva boy. I studied at the Shivot Hakotel and Harazion, Hesder Yeshivas. I was fortunate to learn directly with the late great Ravi Shayel Adari at Shiva Hakotel and Rivarin Liechtenstein at Shiva Haratcion. And when I came here and got into the uh defense and foreign affairs world, which is what I do professionally, I run a think tank here in Yushalaim, I also began to tour the country and I became somewhat of a tour guide. And you you meet, inevitably, you meet the fora and the fauna everywhere. And then I moved at some point from Jerusalem to our neighborhood of Novelon, which is adjacent to Modin. And my next door neighbor is became one of Israel's top winemakers. His name is Shiki Rauchberger. Wow. Today the chief winemaker of Tepperberg. Shiki's sort of one of the grand old men, the grand wise old men of the Israeli wine industry. And I started following Sheiki around. And he introduced me to the world of Israeli wines. And much later, a couple years ago, I went and studied professionally at uh through the W SET, the Wine and Spirits Educational Trust, based out of London. I'm a level three accredited wine aficionado.
S. Simon Jacob:Aaron Ross Powell Very cool. So when you host visitors from abroad on your tours, what's the single biggest mental shift you try to trigger in them and how they think about Israeli wine?
David M Weinberg:The divine bounty that God has given us through the world of wine. And what I'd like to do today with you and with our listeners is take us on a journey. Okay. A journey through Jewish thought about wine and the drinking of wine, a journey that inevitably is also a Zionist adventure because everything in the Torah is really rooted in the land of Israel. It's a journey that it will take us from the Bible to the Talmud, from theology to Halacha, from the Ginosar Valley in the Galil to the mountains of Binyamin, from Ganadin, the Garden of Eden into Jewish mysticism, and from Shabbat to Purim. And we can divide our learning, because this is how I view this, this is Torah learning, this session, into four parts. First being the biblical prophetic foundations of wine, second being the halachic world, third, agricultural and theological whisperings in Jewish tradition relating to wine, and fourth is the mystical Kabbalistic layers relating to wine that run very deep in our tradition.
S. Simon Jacob:Cool. I'm looking forward to the journey.
David M Weinberg:Fantastic. So let's uh let's begin.
S. Simon Jacob:Okay.
David M Weinberg:As I said earlier, Jewish tradition has this phrase, Shiman Muvhak, a stark, divine, undeniable indication of support from the heavens. And when you look back into the Bible, you see right away that wine as a sign of the great bounty of the land of Israel is rooted in our forefathers. And Jacob, our forefather Yaakov, blesses his son Yehuda by telling him that there'll be so much wine in his portion of the land of Israel that he will wash his clothes, his garments with wine, and his eyes will be shot red with wine. And already in the early monarchy periods, in the time of Shlomo King Solomon, Torah tells us that Vayeshev, Yehuda, Visra, Vavetah, Ishtachatov, Ishtachatkafno, very famous phrase that from you know from Dan to Bearsheva, every man dwelt safely under his vine and under his fig tree. And we know from archaeology and from history that there were hundreds of ancient wine presses that have been discovered from that time and wine storage amphorae from the first and second Commonwealth periods. But of course, after the destruction of the Second Temple, Jewish agriculture and viticulture in this country went to rot. It went into decline. And in the seventh century, the Muslims literally ripped every vine out of the ground in this country. And they put an end to wine production for hundreds of years, and the land of Israel lay desolate. Now, this is prophetically prophesied. This is prophesied by the Bible over and over again in the prophecies of the prophecies of destruction that appear in Yermiahu, Jeremiah, and in Hoshea. Asef Asifeim Nu Mashem, one of the most horrible haftarot that we read during the summer, during the period of mourning over the destruction of the temples, it's all about Ein Anafim Anavim Bagefin Vintain Betena. There's nothing left. He says that is the ultimate expression of the destruction of the land of Israel, but it also gives us the glimmer of hope because Ramban points out that no one else will settle the land. God will never allow any enemy to truly make the land of Israel blossom the way it had in the time the Jewish people were the sovereigns in this country. And that brings us to the great famous prophecies of Yecheskel, where Yecheskel says that there's a time coming. The Jewish people are going to be returning, and you have to be ready to grow again and to yield your fruit to my people Israel further soon coming. And the Gomorrah says, Gomorrah in Sanhedrin Rabbi Abba says, famous Gomorrah, on this phrase, Enlacha ketz Meguemiza, there is no greater revealed sign of redemption than the agricultural re-blooming of the land of Israel. Famous, famous phrase in the Gomorrah. And you reach the point where in Halach already there are expressions of this, that the Bach, which is one of the most famous commentaries on you know on the on the Tor or a Chaim on the Shulcharach, says that when you eat fruit of the land of Israel, specifically grapes, but not only, the Shina, the divine presence, not only re-enters the land of Israel, but it re-enters our soul. You can ingest a divine presence by eating the holy fruits of the land of Israel. So as I say, this is all part of our return to the land of Israel. Almost as if the heavens have commanded the long-dormant and deep-rooted vineyards of Israel to grow. It's as if the land has awoken from hibernation, as if the roots have stretched their arms, stretched their roots, and smiled and turning dusty, nearly dead Israel into a verdant agricultural world superpower.
S. Simon Jacob:You know, it's I've seen that with my own eyes. I have a close friend who has a winery up north next to Itamar called Tom. Tom Winery. He took an area, a new area of ground, and watered it. And all of a sudden, out of the ground started to grow Geffen and Hita. This is ground that is absolutely desolate to your eye. As soon as he started to water it, and as soon as it was a Jew who was watering it, all of a sudden all of this, all of this started coming out of the ground. And it's just sitting dormant waiting for somebody to come along and water it. It's just I remember seeing it and crying because it was just so beautiful.
David M Weinberg:It's a beautiful story. In told by Rabbi Mayor Barilan, who was the son of the Natsiv, the Natsiv of Valozin, back in the spring of 1893, the first bottles of wine from Carmel Winery in Israel reached Poland. Now, these were the last months of the Natsiv's life. He had moved from Velocian. He was in Warsaw, which is where he passed away. And despite his physical sickness, he received his first bottle of Israeli wine. And Ravmer Barwan describes that his that the Natsiv's eyes brightened and shone with joy. And he said, Thank God that we have merited to drink the wine of Erat Israel, a vine planted by Jews in the land of Israel, and it was a great merit to eat us from this fruit. And he made a bracha. He made a Shechyyannu on the enjoying the fruits of the land. And it this continued for sev for several days. Today we take it for granted that we eat the fruits and drink the wine of the land of Israel. But that passage about the Nitsiv in 1893 is a reminder for what for what us, for us, it's a daily reality, but it's a fulfillment of both prophecies and dream. I had a friend and mentor here in Jerusalem, the late great Rabbi Shalom Gold, New York, Toronto, and for many years, Harnof. Rabbi Gold had uh an incredible line. He said that if you want to pray to God, you want to speak to God, go to the Khotel. If you want to see God, go to the Shuk in Machin Yehuda and see the fruits and the vegetables of the land of Israel. It's true.
S. Simon Jacob:It's very true. It's very true. There's a prophecy that says that in the future Jerusalem, older men and women and children will be dancing in the streets of Jerusalem. Correct. Okay? I never realized until this last time I finished Makot that those children dancing in the streets are my children and grandchildren.
David M Weinberg:We live in historic days when we're so privileged. It's an unbelievable time. So privileged to be living in this generation as opposed to 80 years ago in Europe or 400 years ago in Poland. Which brings us to the theological part of the conversation that I want to get into. We seek to make our lives holy. And that's not possible, according to core Jewish theology, when sadness and pain is the primary experience that one has. Holiness is only possible when you're happy. This goes back to the temple times.
S. Simon Jacob:Prophecy.
David M Weinberg:This goes back to prophecies. The Yahin Yismach Leva Venosh, Latzil Panim Vashemin. This is a famous phrase from Psalms from Tehuim, that wine makes the heart of man glad, making the face even brighter than oil. And Ham Sam Vanashim is the phrase from the book of Shovdin, that wine cheers men and God. And the Talmud, Ashley Puskins, decides, and this is where we get Kiddish and the use of wine for all our ritual events, Sha'ein Omrim Shira Ella Al-Hayayid. You can't really give thanks to God unless you have a Kos Shall Bracha, a goblet, a glass of wine that represents the bracha that God gives us in this world. And therefore all our ritual life cycle events, as you well know, are focused on wine. Now, this also comes through, and people don't notice this, through the cycle of holidays throughout the year. There are several references in Tanakh to the fact that when the harvest was celebrated, the grape harvest, they went on to the fields and they held a festival. They held a celebration. And there are some psukim, particularly in Yeshayahu, where multiple expressions of joy are used. There's a famous pasuk in Yeshayahu, this is from Perak Tetza in the 16th chapter, 17th chapter. That pasuk talks about how they would go out into the fields to harvest their grapes, and Mirananim, Umiriim, Soakim, they sing out, they shout out through joy, gil, exaltation, festive cries, heidad, which is a cry of hooray, zemer, which of course is song, and naval, which is a word that is both used for a harp, or and it's the word used for a leather pouch or a flask of wine, a naval of wine. The whole concept is that around the harvesting of grape to produce wine, there's tremendous joy, tremendous celebration. There's a great passage in the in the journal of one of the first wine workers who worked for Baron Rothschild back in 1890 at his first new winery in Rishum Lutzon, and they took in their first harvest. The guy's name was David Udolevich. He wrote a journal, and he describes how the band the bell rang at 4 a.m. to wake up the army of young and men, women and children, armed with pruning shears, and their carts overflowed with grapes, began streaming into the crushing vats, and they all sang. Your redemption is near, followed by song and dance. There's a festival around the harvest of grapes. Now it's more than That. There are four basic agricultural products that the Bible emphasizes over and over again, and they're tied to our four major holidays. There is, of course, oil, which is tied to the festival of Sukkot. There is barley tied to the festival of Pesach, wheat tied to the festival of Shafuot. Where does wine come in? Wine has a holiday, to beav. Yeah. Tu ba'f. And it goes much deeper than the fact that they went out into the fields and the women would dance and then the men and women would uh find their shirach. The notion being that around the harvesting of grapes became a festival of celebration towards God. And the Torah takes this one step further by tying that to our most basic relationships. What are our two most basic relationships in this world? One is the relationship between man and woman, and the other between man and God. Torah says about the relationship between man and women, Ishtachakige Geffen Baitecha, Ishtachakigefen Poriah, the Akate Baitcha, Banim Kishtiwe, Zaitim Savishulchonecha. Your wife is like a fruitful vine in the innermost parts of your house, and your children are like olive plants gathered around your table. So the most basic familial relationships are metaphored into wine and the olive harvests. And the same thing in terms of the relationship between man and God. Another Pasuk in Tehilim, this is Tehilim Pei, 80th chapter of Psalms. We ask God, we beseech God that he should look down from heaven and be mindful of his vine, of his stock, which he himself planted. That's the Jewish people. We are his stock. We are the vines that he planted, and the branch that he's made strong for his own glory, for his own name in the world. That's the Jewish people. So again, the relationship between man and woman, between man and God is expressed through the vine. Through the vines. This takes us to perhaps the mystical or kabbalistic part of our conversation. I'm looking, you're pointing to a Kabbalistic candlebra chart that's up on the wall here, just behind me. I I uh I'm not at that level of Kabbalistic understanding, but let's start with the basics. There are dozens of tales, myths, if you want, in the Talmud about the magical properties of the fruits of land of Israel, and particularly grapes, and particularly from the Galilee. There's a valley in the lower Galilee, the valley of Ginossar, attached to the Kineret. And there are dozens of tales about the magical properties of the fruits, and particularly the grapes of Ginosar, so much so that at one point Talmud says they banned the sale of these fruits in Jerusalem during the festivals because people were coming for the Shaloshra Galim. They were coming up to Jerusalem, and they're saying we're going to Jerusalem so that we can buy the fruits of the Val of Ginosar, instead of saying we're going to Jerusalem in order to commune with God. That's how powerful these grapes were and these other fruits. And there's also stories about how people literally got spiritually drunk by ingesting these magical fruits from Ginosar. There's stories about the famous story about the four rabbis who saw dawn breaking over the Kineret and over the escarpment of the Golan. And they made this into a parable about the coming of Messiah, that this is the way, the Messiah will come bit by bit, slowly, slowly, as the first light appears, and then the dawn breaks, and then the sun becomes strong the same way. They say that was in Bikat Ginosar, that was in the valley of Ginosar. There's all sorts of mystical traditions around that. And as I said, um, to the point where there are haulachic authorities who say that ingesting the holy fruits of the land of Israel brings the Shina into our life. Now you take this a step further, it brings us back to the Garden of Eden. There are four opinions in the Gemorah as to what was the forbidden fruit of the tree of knowledge, good and bad. Itzadat overah. One of them even says it was bread, ready formed fresh French loafs of warm bread. But the dominant opinion is that the forbidden fruit of the Itzadat Overa, the tree of knowledge, good and bad, was grapes. And that Eve picked grapes, squeezed them, made wine from it, and that's what she gave to her husband to eat, essentially, to drink. Now, what's the essential story from the Jewish theological perspective there? There was a world prior to the sin in the Garden of Eden, which was perfect. Perfect in the sense that knowledge of God was the only thing that existed in the world. There was no confusion between good and evil. Sinning by eating the fruits of the tree of knowledge, good and bad, brought confusion into the world. It brought bad into the world. It brought confusion. That's the world we live in today. Our aspiration is to return to a world where there is no confusion between good and evil, where only God's presence reigns dominant. Man communes with God, seeks to draw inspiration from him, to obey his commands, and be raised from a spiritual and conscious point of view to a world where there is no evil. That's the story behind Purim, because the Purim story is about confusion of good and evil, about this great empire where they got drunk all the time. Every major decision in the story of Purim was made while they were in the midst of some wild drunken party, which was also involved, you know, prostitution and all sorts of lewdness. Our work, the work that we go through, that we try to put ourselves through on Purim, is that we seek to re-establish the boundaries between good and evil, to discern where evil ends and to knock it out. We seek to eliminate Haman. We seek to drown out, we seek to make noise, to drown out the name of Haman and everything that he represents, what's known as the Amalekite influences of this world, and to clear a path towards a world where there's nothing but knowledge of God, nothing but the good that existed in the Garden of Eden prior to the sin. That's where wine comes in. Because drinking wine has this incredible property, as we all know. It can knock you out completely, it can make you go nuts, you can become drunk and do the worst things. Or it can elevate your consciousness to a place of clear thinking. In other words, instead of the shushan world, the poor world of drunkenness and bloodthirsty passions and atheistic creeds, instead we elevate our thoughts to a perfected world where God's presence is overwhelmingly dominant. That's the concept of adulyada, of drinking to the point where the arrogance of the supposedly superior world, what's today sometimes called the enlightened world, which can be extremely fascist or Marxist, that world is tempered by mind-bending drink, and we erase the gap between good and evil that distances us from God. We try to efface, erase the Amalekite influences in our world, and then we're able to connect to the whispers of divine communion that run through the universe. So therefore, we raise a glass, we say Lochhaim to life, we express our determination to strive for the good, and we articulate our desire to reveal the divine values embedded in Torah and the eternal ideas latent in Jewish history. And this is a reminder to us that Judaism is not ascetic. Jewish life is meant to be lived through bounty and beauty and joy. And if you channel that delight through the right spiritual principles, it can lead to true cleavage, to true devaikut, cleavage to God. And that's what a Halacha tries to do, to channel our behavior through the correct kavanot thoughts and intentions. That's why we have mandatory blessings over food. That's why we have unique blessings over wine, both before and after, as you all know. And that's why we have this unique holiday of Purim, where, as I said, we seek to erase the artificial, dangerous blockages between us and God, using this special intoxifying properties of our holy fruit, the fruit of the vine.
S. Simon Jacob:Awesome. I love it. And now I realize where wine critics come from. They come from the original original sin of drinking from that tree. And all of a sudden, instead of things being good and evil, all of a sudden we have critics. Subjective critics.
David M Weinberg:By the way, there are uh authorities in our tradition who say that Eritz Zavat Khalavudvasht, that Israel being a land of milk and honey, means white wine and red wine. Cool. That's a cool combination. And there's a famous Gomorrah in Arevin, I obviously like this, where Rabbi Nachman, who was a judge, had a couple drinks early in the morning before ascending the bench. And he was criticized by his colleagues. How can you drink before sitting down to be a judge in court? And Rabbi Nachman says, Anna kokama de lo Shattina Reviata de Khamra Lotzale. He says, any day I don't have at least a revit, a basic amount of wine. My mind is not clear. Use wine in moderation to clear his mind and to connect to the right spiritual principles that would allow him to judge effectively.
S. Simon Jacob:Awesome. I thank you very much for joining me.
David M Weinberg:As I said, for me, and I try to transfer this, convey this to people who I guide through the wines and the valleys and the mountains of the land of Israel. There is, there are so many layers of deep meaning and spiritual striving in the wine world of the land of Israel. It is indeed a Simon Mufaq, a stark, undeniable indication of God's favor to the Jewish people in this generation. And the Al Jazeera types who accuse us of being um drunk on Zion. Well, they're right. We are drunk on Zion. By the way, that's the uh tagline on my website. DavidMweinberg.com, drunk on Zion.
S. Simon Jacob:I love it. I absolutely love it. Tadah, thank you for joining me. Pleasure. Shalom Braha. This is Simon Jacob, again, your host of today's episode of The Kosher Terroir. Please subscribe via your podcast provider to be informed of our new episodes as they are released. If you are new to The Kosher Terroir please check out our many past episodes.