Israel's Wine Concierge, A Conversation with Eli Freedman from Cork & Cellar

Solomon Simon Jacob: 0:09

Welcome to the Kosher Teruah. I'm Simon Jacob, your host for this episode from Jerusalem. Before we get started, I ask that, wherever you are, please take a moment and pray for the safety of our soldiers and the safe return of all of our hostages. Continuing from last week's episode about wine storage, the following is a conversation with Eli Freedman from Cork& Cellar, a multifunction wine services company that provides its members with a very personal wine concierge experience, including wine storage pickups and drop-offs and wine selection and acquisition.

Solomon Simon Jacob: 0:54

Eli's company opened to wide support and has continued to accrue very positive customer acclaim. Eli's attitudes towards support and enthusiasm about providing service is refreshing in the Israeli market and puts established Israelis, new immigrants and part-time travelers at ease immediately. If you're commuting in your car, please focus on the road and enjoy. If you're home, please choose a delicious kosher wine and sit back and listen in on this interesting and informative discussion. Welcome to the Kosher Terroir, it's great to be here. So I have here in the studio Eli Freedman, who has a company called Cork Cellar, and welcome to The Kosher Terroir. It's amazing to be here. I spoke in one of the episodes about storage and I figured it's very appropriate for you to come on the podcast and talk about real storage, because that's one of the things you provide to consumers. But let's talk about you to begin with, and then we'll talk about your company and the services it provides. We'll go from there.

Eli Freedman: 2:13

Sure, I moved to Israel about a year and a half ago from Montreal where I lived, raised a nice family in Montreal, but originally I'm from Boston, where I went to yeshiva. In America, in New York, in Rhode Island, I got married and we made our way up to Canada and that's where we were for about 20 years and, thank God, in the middle of Corona, we decided to make the final move and come to the Holy Land. Wow.

Solomon Simon Jacob: 2:44

Awesome, wow, awesome, awesome. So what led you to Canada of all places?

Eli Freedman: 2:51

My wife, your wife, they're Canadian. Okay, my parents are from Boston. She's from Winnipeg. Okay, montreal was somewhere in between, part of a. You know what they call a pshara, an agreement Halfway between.

Solomon Simon Jacob: 3:05

Halfway Yep. Very cool, but you had to learn French to do that one.

Eli Freedman: 3:09

I learned French. I picked it up. I learned Hebrew when I got to Israel also, Okay, you know. But I guess the French helped me a bit when I got into wine because I understood a lot more of the terminology that's in wine labels, things like that.

Solomon Simon Jacob: 3:24

But yeah, yeah. So how did you get into wine? What was your first experiences with wine?

Eli Freedman: 3:29

well, my first experience was wine. Was uh growing up with Kedem malaga wines and uh didn't really inspire me that much. But uh, later on, I would say about 20 years ago, I had my first experience at a steakhouse in Manhattan, my first uh real proper dry wine, french wine and uh, it's been, uh, it's been a great journey ever since. I really uh opened my eyes, my taste buds and uh, every day we discover more. It's really uh, it's really an amazing thing.

Solomon Simon Jacob: 3:58

Any, any specific wines that you've had in life, that have, that have really been of note, that have really made you, you know, you think, wow, these are crazy.

Eli Freedman: 4:11

I think that nothing stands out in particular, but there's a lot of great wines from Spain, from France, israel is. You know. There's just so much going on in Israel. California has really done a lot for me, but it really depends on my mood. It depends on what you're in the mood for, what you're eating. Everyone's different, we don't. I don't like to lock myself down. I like to be very flexible when it comes to different tastes and always looking to try new things. Very cool yeah.

Solomon Simon Jacob: 4:42

All right. So I saw you. I saw you at Sommelier. I was particularly blown away by how many wineries I didn't know. It was just amazing to me. I'm used to going in and seeing old friends and what have you. There are the big ones, were there? Golan Heights, carmel, yeah, yeah. So they were all. They were all present, but there were so many little wineries that it's just amazing yeah, it's like the uh.

Eli Freedman: 5:15

When it happened to the microbrewery revolution in america with all the beers you know we had. We had our bud light and our anheuser-busch and uh miller and then all of a sudden, the the microbreweries blew out. It started with the Boston Lager Company, samuel Adams, and then, after that, every single possible flavor. I think, as Israel ages, the vines are aging and the potential is really bursting forth and a lot of people are taking advantage of that and the world of kosher wine is ever expanding and people are finding their niche and it's a beautiful thing. It's a beautiful thing, I think it creates a healthy competition in the market and it propels the quality upwards.

Solomon Simon Jacob: 5:53

So let's talk a little bit about your company, and what sort of services do you? Number one, how did you think of even starting?

Eli Freedman: 6:01

that here. All right, I'll tell you, but I don't think anyone's going to believe it. When we were talking about moving to Israel, I said you know what am I going to do in Israel? You have to earn a living. I'm still relatively young and, honestly, one Shabbat morning I woke up and I had the whole concept in my mind. I mean, I always loved wine in my house. We were out of my house, you know, it wasn't really my business. It was my hobby Always buying and selling and trading and advising people and collecting and drinking. And one day I woke up, it was Shabbos morning, probably 5 am, and I literally had the entire thing mapped out of my mind all of a sudden. I know it sounds weird, but I do weird sometimes.

Eli Freedman: 6:37

The concept is that anyone who wants to have a wine cellar, anyone who wants to learn about wine, who wants to come educated about it in Israel I'm your man, meaning that I provide a facility where you can store your entire collection. We have an app where you track, you see everything that you own, you can order it at a click. You can visit wineries all over Israel, have whatever you want shipped. You know you're on a tour, you're here for vacation you're planning coming back again soon. You can order it. You just give them my address with your name on it. You ship it and we receive it. We catalog it, we put it into your private cellar, we upload it to the app. You can see it live when it's there.

Eli Freedman: 7:19

We also people come for a lot of times for smachot and they you know, particularly people aren't really storing cheaper wines, but if they're having a large crowd, you know I'll get you any other cheaper wines that you want for your simcha. You know we provide alcohol. Obviously that comes along with the wine business and recently we got into cigars. Seems to be a very, very popular thing, especially the Americans coming to Israel. They want to enjoy Cuban cigars that they really can't get in the United States and cigars have really taken off, also as a compliment to what we do.

Eli Freedman: 7:47

But I also do wine tastings. I'll come out to your family, your family get-together or your simcha or malava malka or shava brachot and I'll come and talk to you about wine and introduce new things and educate people and raise the bar and have fun together. It's kind of a thing I do. It's all. It's a concierge, but you know it's everything you can think about wine, we'll do it for you. You know, obviously I'm not doing actual tours, I'm not a tour guide. But you know, if you want to experience all the wines in Israel and you're only here for a short time, I can pull it all together and help you experience it all in one shot. Why in the world would.

Solomon Simon Jacob: 8:23

I could see why tourists are coming inbound to just stay for a while, like look to you to be able to provide some special wines for their Shabbat. But if people are coming on a regular basis, why would they use you?

Eli Freedman: 8:40

Well, the first thing that they use me for is, as you know, my business model is obviously. It's a monthly subscription, it's a we call it a wine club or what have you. The wines are discounted. You're going to be paying less for what you're buying. My storage is impeccable, meaning that if you're buying a better wine or an aged wine, you can know for sure that there is no issues with it at all and if there is, obviously you have someone to talk to. Service hasn't in Israel, hasn't yet come up to the American standard that people are used to, and I aim to provide that. And, just in general, people want to have someone you know to take care of when they're here for a short time, that they don't have to think about it or worry. Everything is taken care of there, there's no questions asked, and I really provide that, that upper level of service that people enjoy and appreciate because of the short time that they spend here.

Solomon Simon Jacob: 9:30

So do you get people? What sort of what sort of tourism do you get?

Eli Freedman: 9:35

You get people who are staying in hotels people who stay in hotels, people who, whenever they come for Yom Tovim, they rent an apartment. Every year it's somewhere else. Obviously they would like to enjoy the benefits of owning a wine cellar, but there's nowhere to put it. There's also people who own apartments here, but obviously it has to be maintained and checked and it's temperature controlled. So it's hard to do that on a constant basis, especially if they own an apartment and they're renting out to other people. They don't want other people, you know, getting involved in touching the wines that they have there. So what we do is we provide that offsite service. We're centrally located, we're in Beit Shemesh, but you don't really have to come to us. We come to you at the drop of a hat, whenever you want. You know you can order from your app.

Solomon Simon Jacob: 10:16

You can send me a WhatsApp, a phone call and we get you where you want it and when you want it. Yeah, that's an amazing capability, because even people who buy here buy apartments they don't typically buy houses, right, and when you're buying an apartment, space is limited. Yeah, it's really limited space, and people always have a bigger appetite for certain wines, especially good wines that you need to keep for a while, to age, for a while, right. A lot of these French wines are, you know, coming out now or coming out over the last couple of years, and you really need to put them away for eight to ten years even before trying them.

Eli Freedman: 10:59

Right If you wait to buy them when they're ready, meaning that you know you're going to be paying.

Eli Freedman: 11:05

It's going to be astronomical, whether they're from Israel or from France or whatever you have, I feel I see the market at least 15% jump every single year. Some people come, they have a bunch of money, they want to invest or park just for fun, or it's mostly a sport but they park a bunch of money now and as the years go by, they enjoy some of the wines and on my platform, actually, they're able to trade, sell or buy between my clients. On the app that we have. They're able to trade, sell or buy between my clients. On the app that we have, they're able to. You know, literally, let's say, they buy a case of a wine that they love that came out. They bought the you know the current year no-transcript of people do it for sport, some people do it for investment and some people do it just because they need. They need the right wine. They're so used to having the right wine at the right time, so they use my service to make sure that they can, you know, have that whenever they want it, whenever they're here.

Solomon Simon Jacob: 12:15

Yeah, I've seen a couple of times where I've actually visited you in the facility and it's really special in that it's entirely temperature controlled. It's in a basement, it's um, it's solid. Uh, there's no issues of vibration or um, or typical issues that you might have in an apartment building. It's not near the middle of, not next to a highway or something, so you don't have cars rumbling right next door to it, but it's accessible and available. So it's really kind of the best of all worlds.

Eli Freedman: 12:49

Yeah, we even have plenty of free parking, which is hard to find. But yeah, it's also humidity controlled. It's under very, very tight security, with 24-hour cameras that are monitored, and even the temperature control is monitored live on an app on my phone. If there's ever something that goes down, it's automatically dealt with. And people's wines are very safe. They're insured beyond their value, so no one has to worry about that very cool.

Eli Freedman: 13:20

So part of that concierge type service, I've seen people come in and they have a desire for a specific wine yeah, I get, I get a lot of wild requests and, uh, whatever, whatever you can of, I've been successful in finding and locating, negotiating the best price. I actually had someone called me up and he says he needed a Yardane Yekev Kela. He said he wanted a 2011, 2014. And people that I called he goes. Yeah, they kind of remember that bottle. So I said what do you need this bottle for? He goes. Well, my name is Jordan and my wife's name is Kayla, and this is Yardane. That's Jordan and Kayla is Kela, and every time we make a simcha, we like to open a bottle of this, and I'm pretty sure I found the last. I think there were. I put the word out to all of my contacts. I think I found two bottles, I bought one of them and I think there's I think there's one bottle left. I'll tell him he can, you know, he can afford to have one more child.

Solomon Simon Jacob: 14:22

Uh, if there's a there's one bottle left, but he's going to have to hurry up. Very, very cool. What you know like what are some of the craziest stories that you've run into, things that you've encountered Anything. Crazy stories Not really crazy, but interesting and different stories. I should say that.

Eli Freedman: 14:43

Well, in Israel, every day is an adventure, especially with the war going on. You know the total change in the economy, the way the wineries are functioning, so we've had to, you know, adjust to the lack of tourism, although most people are very hopeful and excited about coming back to Israel soon, we've really focused on Americans who are living here, who have discovered what we do, and we're enjoying that a lot.

Solomon Simon Jacob: 15:09

So you keep stock yourself, so you have stock of different ones.

Eli Freedman: 15:13

I have thousands of bottles from all over the world. I have more on order. I'm importing some. I'm actually importing it's coming in August Bezrat Hashem, two wines from France that have never been kosher. They're coming from chateaus that are probably 200, 300 years old and I really think it's going to shake up the. They're very, very high end they. You know, they compare with the upper level of what's available now in kosher and for French wines, and I think I'm sure you know that 22, 2022 in France was a an amazing year, amazing year. I always say that and I've actually had this confirmed with a few people. I said maybe I mentioned it to you that every year when it's Shemitah in Israel, the bracha to make sure that no one's lacking, anything kind of spreads out into the rest of the world, and I think that the Shemitah year in Israel that we don't really commercially take part of, I think is a tremendous opportunity in other places like France or Italy or even California.

Solomon Simon Jacob: 16:10

If a group comes in for a bar or bat mitzvah, what sort of things can you do for family or for Well, typically I would.

Eli Freedman: 16:17

They typically have a party planner or a caterer that I'd work with and if these are people who want to enjoy the good things that I can provide. So we first talk about the menu. We talk about how many meals they'll be having, what they want to serve. We talk about, you know, if there many meals will be having what they want to serve. We talk about you know, if there's gonna be alcohol there, what they'd like to do. We discuss their budget. We discuss their taste and their likes and we custom design a package that fits their, their desires, their budget and what they're looking for. And we make sure that it's a beautiful experience. And if they buy a whole bunch and you know they're a mine if they don't finish everything, we bring it back, we put it back in their cellar and it doesn't go to waste. They don't have to give it away. It's kept properly and the next time they come back it's theirs to enjoy.

Solomon Simon Jacob: 17:06

Very cool. But even if they're here, that's something that they could do through you. You'll prepare the tasting menu for'll. You'll prepare the tasting menu for them.

Eli Freedman: 17:17

I can prepare the tasting menu. I can coordinate it with their caterer so they can. A menu can be prepared and I make sure that they have, you know, based on how many people are at each meal and what they want to have, and I'll and I'll work with the caterer and explain to them. This is the bottle that you'll be serving at way through to the dessert and, like I said before, we can even have the guys can step outside afterwards and enjoy a Cuban cigar together. We can make sure that happens also Very cool, very cool.

Solomon Simon Jacob: 17:42

So soup to nuts all the way across the board Soup to nuts.

Eli Freedman: 17:45

Okay, and if they're visiting any wineries in Israel, you know they have my card, they go there, they can buy wines that they experience at the wineries in Israel. They have my card, they go there, they can buy wines that they experience at the wineries and just say listen, send a couple cases. Here's the address, it's shipped to them. They don't have to think twice about it, it's there for them and it's there next month, next year or whenever they want it. Living in Jerusalem.

Solomon Simon Jacob: 18:09

I know one of the difficulties with the wine experience is, even if you buy at a winery or you buy from any place, you've got to schlep that wine upstairs. In some apartment buildings you've got an elevator but you still have to schlep it around from a garage upstairs to an elevator or what have you.

Eli Freedman: 18:30

And the worst, is when you drop one.

Solomon Simon Jacob: 18:32

That's the worst.

Eli Freedman: 18:33

You have to get down on your knees, say a bracha and start slurping.

Solomon Simon Jacob: 18:38

So it's having that being free of that worry, and especially that schlep, is a big deal.

Eli Freedman: 18:48

Yeah, it's a big deal. I mean, if someone has a, if they own their apartment and they have a small wine fridge, obviously the storage is not that much of an issue, unless they want to really like you. I know in your previous podcast you spoke about storage where people, you know, eventually you know they start enjoying it and it starts expanding If they don't have a wine fridge and they're just keeping it on a wine rack or shelving unit typically. Of course, energy costs are very high in Israel and when people leave their apartment for even for the day in the summertime, an apartment can get very hot.

Eli Freedman: 19:18

I mean, obviously it cools off very quickly because everything's made out of stone or what have you, but the changes in temperature are are lethal for the long-term quality of storage of wine and it's really important if you're going to enjoy wine and continue to enjoy it and improve your tasting, I think it's vital to make sure that you have a proper place to store it and in Yerushalayim apartments there's not a lot of space. So I find that my customers who live in Yerushalayim typically don't want to have to worry about keeping it and, like you said, the schlep. I think another issue is A lot of the stores in Jerusalem are geared towards tourists and they don't. You know they don't plan on long-term storage and bottles are stored upright without proper refrigeration. And you know, spending a lot of money on a bottle that's been sitting on a shelf for a while sometimes can be quite risky.

Solomon Simon Jacob: 20:08

I agree. I agree with you no-transcript, if you keep very good wines that you want to age.

Solomon Simon Jacob: 20:41

They're not a place to store stuff for 10 years or five years. I mean, most of the small wine fridges don't last five years, right? So it's not a place that you want to store wines that you want to keep, but it's certainly a great place to store wines that you want to drink and use more rapidly. So, ideally, you want to have a storage place someplace else and you want somebody to stock that fridge each time you you're in town or you're you're around.

Eli Freedman: 21:10

Yeah, and I also.

Eli Freedman: 21:11

I also regularly, you know, know, a lot, of a lot of deals come across my, my desk and what I do typically is I'll, you know, take advantage of the deal, because I know what my, I know what my people like, and I'll send out an email to all my customers and I'll say hey guys, I have a uh, I have a deal on, uh, some of your tear forest magnums 2017, know how many would you like?

Eli Freedman: 21:34

So, you know, it's kind of a first come, first serve basis and you know, as they reply to me, all I do is just, you know, take the wines, put them into each individual's, I scan it. Every bottle gets a little sticker on it with a barcode. It goes into their cellar and it's uploaded to their onto the app and they see what they have there, to their onto the app and they see what they have there. And you know, it's not just. You know, I'm not just like a personal shopper, but I'm always looking for proper deals for people to take advantage of. When something comes across, you know, you know there's always opportunities and I'm always on the lookout for that and I pass those savings on to my clients.

Solomon Simon Jacob: 22:07

I'm sure this winery is coming to that are looking for, uh, looking for somebody to take a bunch of wine, as an example. Because of the war, many of the restaurants were closed at the beginning. The hotels, yeah. So because of that their normal customer base they didn't have those sales, so they were looking for people to take distribution of wine and as your client base grows you can be come much more.

Eli Freedman: 22:35

We're always looking for opportunities for our customers. Yeah, yeah, definitely. I mean the, the, the high end, the flagship wines for most wineries are you have to, you need someone like me to advocate to get ahold of the supply, because a lot of that goes very quickly. More I would say more of the medium to lower end wines that people have on a daily basis. There's definitely a lot of opportunities out there to get a hold of some good pricing right now.

Solomon Simon Jacob: 22:58

Very cool, so you can do that as well, and that's available to you.

Eli Freedman: 23:04

It's included between the soup and the nuts. Okay, A lot of my customers, who store their wines by me a lot of times, are looking, they, they, they keep a you know all different levels of quality and they have family here, whether it's grandchildren or business associates. A lot of times the last meet just, you know, to take one of the bottles out of their cellar, wrap it up, mix it together with something else, put a nice card and I'll ship it off to them. I don't actively sell those bottles. I actually actually don't like selling them at all, Cause I like to hold onto them. It's very exciting to have them. But, uh, you know, everyone's, everyone's different and I kind of, I, I, before I, before I take on a customer, a client, I sit with them and I seek to understand their tastes and what they're looking for. And, uh, I, I, I know, I know, I know my people and I, you know, I make it known to them that it's there, it's available. Obviously, you know, it's not every day that a person is going to, you know, buy a 20-year-old bottle of wine, but we keep it in stock all the time, the full gamut of different, you know different levels of quality so that people can access it whenever they want.

Eli Freedman: 24:10

So you can actually handle gifts. I handle. I do a lot of gifts, a lot of returning soldier gifts. A lot of people are sending boxes of cigars to the soldiers coming home. They need some. You know, some real downtime, some quiet, you know alone time, just smoking a cigar to help them relax. But yeah, we do tequila, scotches, vodkas, bourbon, what have you, and we pack it and we make it look nice. A lot of times we use some of the older wooden crates from the French and the Spanish wines and we use the wooden crate and we give it a nice feel, it gives it a nice time and we package it up and we deliver it and we make sure it's there and we do the gift wrapping, the card, everything's there.

Solomon Simon Jacob: 24:50

Very cool, so you can handle that. So if a person wants to send somebody a gift in eric's row, uh, you can handle that a mazel tov for a baby or a mazel tov for a wedding or what have you exactly the amount, the amount of mishloch manot that we uh put together.

Eli Freedman: 25:08

it was actually I had a special request. There was a big family, they're having a big family party and the the grandparents weren't able to be there for Purim and they went to send their own individual Mishloach Manot to each one of their married children. And one of them was a teenager, it was a girl, and he says I don't want to send her any alcohol. So I went out, I bought all kinds of sodas and candies and chocolates and all different kinds of tchotchkelich and I packed it up and even though cork and cellar, you know, like I say, we're wine, alcohol and cigars, but if you know you want a mishloch manot, I do everything for my customers. Whatever they want, they're here, we take care of them. If you need it, we get it for you.

Solomon Simon Jacob: 25:47

Very cool, yeah, very cool. All right, how does somebody get a hold of you?

Eli Freedman: 25:54

I have a website. On my website there is a little form to fill out my personal phone. Is there my personal phone number? You can call me 24 hours a day. If I'm sleeping I probably won't answer, but I don't sleep a lot, so you can count on getting a very fast response. If you go to the website, it's corkandsellernet. Like I said, my WhatsApp is there. Every one of my customers has a different way of communicating. Some people are email people, some people are WhatsApp, some people are phone only. We don't do faxes anymore. The phone number also works on WhatsApp. The phone number works on WhatsApp. Yeah, yeah, so you can be rest assured you'll get a very, very fast response from our team and someone will get right back to you and give you the individual attention. Take the time and even those last minute additions and changes. We can handle it all.

Solomon Simon Jacob: 26:47

What was the fastest turnaround that you ever gave a customer?

Eli Freedman: 26:53

out of curiosity, Probably within the hour. Okay, wow, especially, especially Arupuram. I mean, I had, I had cases packed up and you know I got a phone call. Can you, can you change this? Can you change that? I said, yeah, no problem. Whatever you want the the. Our motto is the customer is always right. I know it's old fashioned, I try to be old-fashioned. Whatever you want, you know, even if you have a bottle of wine and you say, listen, the wine was not good, there's no questions asked. There's no questions asked. We provide in the soup to nuts is part of the customer satisfaction. The customer experience is next to none. I don't think I've ever had a dissatisfied customer. We do everything the way it needs to be done and the way the customer wants it to be done.

Solomon Simon Jacob: 27:37

So just to be absolutely clear not only do you service israeli customers, certainly um americans. You speak hebrew fluently.

Eli Freedman: 27:46

I speak I speak hebrew and french fluently. Yep, so that's where I, that's where I call it off. I can probably get by in aramaic, but I don't think the Arameans drink much wine.

Solomon Simon Jacob: 27:56

Your English is pretty good too, Thank you. So you can get by by all three of those major languages. So I guess you don't have many Russian customers.

Eli Freedman: 28:06

No, but I can do a wonderful Russian accent though, Okay.

Solomon Simon Jacob: 28:09

All right, no, but that's great. Right, no, but that's great. So really, especially for people coming in from the US, who are coming into Airbnbs, you can arrange for all of their wines. They don't have to worry about getting those wines.

Eli Freedman: 28:23

Exactly, I also work in conjunction. I have a business associate, a friend of mine, who deals in high-end. Let's call it grocery concierge. So if you want your apartment stocked with candies, chocolates, sodas, anything like that, we can even arrange that together. He does tour guides and things like that. His name is Nisanul Razin. He has a company called Farm to Family, he's based out of Jerusalem and he provides unbelievable services and we do a lot together, a lot together I think a lot of our with a lot of synergy between us. And uh, you know, he has customers coming in for tours and uh, we take care of their wine, and you know vice versa very cool.

Solomon Simon Jacob: 29:03

So anybody who's coming in, who is coming to stay for a limited period of time, people who have apartments that are here and want to come in and visit you know three, four times a year for the hakim or what have you, you can handle those people they just sent.

Eli Freedman: 29:18

Just tell, just give me. Give me a time, date and address, if you're, if you want to give me the code to your door, I can come and set it up. I can meet you there. I can, you know. I can stock your fridge. I can even label everything for you and tell you you know what to drink when, in case you're not, you're nervous that you know you can open the wrong bottle. I can bring you wine glasses if you need, and you know make sure they're toiveld. I can bring you corkscrews, whatever you need, to make sure your experience in israel is the best experience ever, because we want to try to encourage you to stay. We're going to make sure that everything is just uh, everything we do is make sure. Make sure we put a smile on your face. Very cool.

Solomon Simon Jacob: 29:54

Thank you very much for being on the Kosher Tarot Pleasure. Really a pleasure.

Eli Freedman: 29:58

It's really been. It's been an honor and a pleasure of Thank you sitting with such a fine gentleman. No no it's great, I know, I know you're humble, but no, no.

Solomon Simon Jacob: 30:05

It's wonderful to have a service that can service so many people. I mean, so many of the people on this podcast fit into all of those categories, even hardcore enthusiasts. There isn't a hardcore enthusiast that I know that doesn't have refrigerators in their house. You know Euro caves and what have you, but sitting next to those Euro caves are cases of wine that don't fit in the Euro caves, that are just sitting out in the open, especially the magnums, the big bottles. There's nowhere to put them.

Eli Freedman: 30:35

We have a lot of space. We have a massive for Israeli stands. We have a massive facility. We probably have room to store a few hundred thousand bottles. But yeah, I guess the issue is that what I do, no one else does it in Israel and it's getting the word out, and when people realize what I do, it's adopted pretty quickly. So tell me the telephone number one more time. Okay, if you're calling from United States, you do the 972 plus 972, 507090068. And if you just want to go to my website, cork and Seller Seller with an A at the end, so it's C-O-R-K-A-N-D-C-E-L-L-A-R. net, you will have all the information there. You can just put down your name and phone number and someone will get back to you almost immediately.

Solomon Simon Jacob: 31:28

Pleasure Hatzlacha Rabah. Amen, okay, great, thank you very much. This is Simon Jacob, again your host of today's episode of The Kosher Terroir. I have a personal request no matter where you are or where you live, please take a moment to pray for our soldiers' safety and the safe and rapid return of our hostages. I hope you have enjoyed this episode of The Kosher Terroir. It was exciting and informational for me as well. Please subscribe via your podcast provider to be informed of our new episodes as they are released. If you're new to The Kosher Terroir, please check out our many past episodes. Again, thank you for listening to The Kosher Terroir.